Reality Distortion Field
One thing I learned at Apple.
In the early days of the iPad, Steve Jobs asked for a solution to put all K–12 textbooks onto the iPad and make them available to every student for free. That was the first time I experienced the reality distortion field — an idea so ambitious and exciting, it naturally pulled everyone into its orbit.
I’m no Steve Jobs. I can’t conjure belief out of thin air. But a similar phenomenon unfolded over years of effort with Nex Playground. As the product took shape, delivered on its promise, and found its first wave of happy customers, it began to generate its own momentum — attracting world-class talent, partners, and resources at a scale we couldn’t have imagined at the start.
What’s behind the reality distortion field is a massively ambitious idea — one that’s good for humankind, expands our imagination, and draws people into a shared movement.
Gravitational field pulls mass. Reality distortion field pulls minds.