Surprise and Delight
The experience Nex chases
Apple calls it “Surprise and Delight.” Airbnb imagines a “10-star experience.” Disney creates “Magic Moments.” Across industries, the most beloved brands go above and beyond.
A truly unforgettable moment feels like Maroon 5 showing up to perform live at your wedding unannounced, just like in the Sugar music video embedded below.
It’s an extraordinarily high bar, but that’s the kind of experience Nex chases.
Btw, Maroon 5’s Sugar is joining Starri’s music library later this year.