When an organization grows, so does my role as co-founder & CEO.
In the beginning, my focus was simple: build and shape the product. Today, my role has shifted to building the organization that builds and delivers the end-to-end experience. That shift feels just as creative—and just as important—as getting into the nitty-gritty.
Part of that work is codifying our values and culture. I’m expected to repeat them until I sound like a broken record. I try to do better than that, so in every Town Hall, I look for a new angle to share the same message. Back in May, I took my first stab at it. I’m sharing that here—for my team at Nex who are already living it, for our community who supports us, and for those who may join us one day.
Values are what we believe in. Culture is how we live it. And when we’re living it, this is the language we use:
This is why we do what we do. We’re mission-oriented. We focus on our users. We share their stories. We celebrate their success.
Sorry. Mistakes happen. We take responsibility, diffuse tension, start healing, learn, and move on.
We can do it. We’re fearless and optimistic. From starting with nothing, we’ve built AI, built games, built hardware, and built distribution. No challenge feels too big now.
Let’s have fun. Life is a pursuit of happiness. Fun comes from autonomy, mastery, and connection. We have fun building, and our community has fun with what we build.
Leave it to me. Showing up. Stepping up. Taking ownership.
I’m counting on you. Delegating with trust.
We can do better. Reflecting, course-correcting, setting higher bars, and refusing to make the same mistake twice.
Let’s pound the rock. Progress happens swing by swing. We commit to continuous improvement.
Thank you & Great job! Giving credit and sharing praise generously.
What can I do for you? Offering help, always.
How can I do better? Inviting feedback, openly and humbly.
Anything else? Staying curious about what we don’t yet know.
This is the language we use at Nex.
It’s how we remind ourselves what we stand for.
It’s how we show up for each other.
And it’s how we keep building, not just a product, but a community, and hopefully, a movement.
Because culture isn’t something we write down once. It’s something we practice every day, in the words we choose and the way we live them.
How can we do better, together?