It took Nex eight years to find real product–market fit.
Now we have a once-in-a-lifetime opportunity to build a company—not just teams, not just technologies, not just products. A company. A vehicle that can carry our vision and values beyond our own lifetimes.
Honestly, it’s exhilarating.
Following “The Language We Use,” another way to express our culture is through the promises we make—to each other, and to the people who bring this company to life.
The promises Nex made to the team:
Growth.
We grow by doing what we haven’t done before, or never thought we could. That means new challenges, new roles, new expectations—sometimes before we’re ready. Nex is a place that sharpens your strengths and helps you reach your fullest potential. Through a commitment to world-class execution, we push each other to level up.
Impact.
When we work on a big idea, we build ourselves a stage. We make sure your work moves the needle—for the customers we serve and the company we’re building. We’re creating a global brand and a household name—with your signature on it.
Respect.
The road is steep. The hours are long. But we respect your time, your commitment, and the life you have outside of work. We encourage everyone to find their rhythm. Not every week should be a sprint. And when something’s not working—we listen, and we adjust.
Truth.
We don’t hide hard things. We tell it like it is. Transparency builds trust—inside our team and with the community we serve. We share information early, often, and with context—because knowing the truth empowers us, and helps all of us make better decisions.
Safety.
Growing to over 100 people in 8 years, we’ve said goodbye to so few people that we could count them on two hands. That’s not because we don’t have high standards. It’s because we take the long view on people. We believe that if your heart is in the right place, you can get there. Sometimes, it takes a village.
Freedom.
We believe in autonomy—decisions made close to the work. But we also believe in something bigger: building Nex into the kind of company people choose to stay at. Even when they have every option in the world, they still choose Nex. We still choose each other.
The promises the team made to Nex:
Best Work.
We’re here to do the best work of our lives. We believe that, given time, we can build things that stand with the best in the world. That’s not ego—it’s belief. In our craft. In each other. In our quest for excellence.
Empathy.
We lead with empathy—for our teammates and our customers. We take time to understand each other’s strengths, struggles, and stories. That understanding fuels appreciation. It shapes how we debate, how we collaborate, and how we build.
Truth.
We don’t just share the truth—we ask for it. If something’s broken, we speak up. If something feels off, we say so. And we don’t just point out problems—we roll up our sleeves and help fix them.
Culture.
Culture is the behaviors we encourage, the tradeoffs we accept, the stories we tell. Culture attracts and repels. If we want to build a company that lasts, culture is the scaffolding. We live it. We protect it. We pass it on.
Most startups are short stints. The truly great ones—the ones that last beyond their founders—are the role models we look up to.
I don’t know if we’ll get there. But I know we won’t get there by accident.
If we want to build something that lasts, we have to be intentional. And it starts with the most fundamental building blocks: the promises we make to each other.